Web design is one of the few jobs that may not require any formal training and is open to even the most rank amateur. Unfortunately, sometimes this will spell disaster for the company that contracts with a freelancer as opposed to a professional web design team. Creating a web design takes far more than just a good touch with graphics; it is a whole profession unto itself and requires skill with conversion of web visitors, knowledge of appropriate SEO, and up to date information about the latest search engine algorithms. Sometimes, this simply cannot be found with a freelance contract.
Even if a company has already decided to choose a professional web design team, there are still many different factors to wade through in order to find just the right designer. The right designer for you should be right on target with your ideals, and can implement that in the graphics, the call to action techniques, the content of the site and the database storage of visitor information. All of this takes a great deal of professional skill, business ethics, and high quality computer functions that some design firms may not be prepared to offer. Get the very best design firm that money can buy – the investment will come back tenfold.
As an additional note, since a company wants to purchase the very best in web design they can afford, they need to keep an eye on the potential high return on their investment. Good questions to ask about the design team include whether or not they will keep track of bounce rates, whether they offer proper SEO quality content, whether they offer long term support to their clients and how they will be implementing the latest in algorithm updates. When using a firm, rather than a freelancer, it is possible to enjoy a group of talent.
As any company that contracts for a web design project has very specific needs, it is a definite advantage to have professionals on the job, for the simple fact that a web design company can offer areas of specialization to their client. A good web design firm will ensure that the web page completely fits the client’s needs with cohesion, good web page etiquette and a complete marriage of quality and quantity information. An old saying states that, “You get what you pay for” and many companies have found to their dismay that choosing the cheaper freelancer may cost them more in the end.
Long term support may be the single most important comparison aspect between the freelance and the professional web design decision. Quite simply, when a freelancer completes the web page, they are done with that project and the company is now on their own. This means that, should search engine algorithms change, the company will now have to contract with a new designer. However, with a professional design team, the customer can have long term adaptation options for their page with a designer that is already familiar with their needs.